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Sign up todayPlatform Revolution
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Learn moreAn inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.
Facebook, PayPal, Alibaba, Uber—these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins—except traditional cab companies, which are scrambling to survive. Assumptions about operations, finance, strategy, and innovation all change. Platform Revolution explores the what, how, and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. Revealing the strategies behind some of today’s rising platforms, the authors explain how entrepreneurs—and traditional companies—can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances, and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.
Geoffrey G. Parker is a professor of engineering at Dartmouth College (effective July 2016) and a visiting scholar at the MIT Initiative on the Digital Economy. He has been a professor of management science at Tulane University since 1998.
Marshall W. Van Alstyne is one of the world’s foremost scholars of information business models, is a visiting scholar at the MIT Initiative on the Digital Economy, and holds a tenured professorship at Boston University.
Sangeet Paul Choudary is a C-level strategy advisor to executives globally and an Entrepeneur-in-Residence at the INSEAD Business School, and is ranked among the top 30 emerging business thinkers globally by Thinkers50.
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