Skip navigation
Have a gift or promo code? Get started
Skip content
Seoul Man
Price:

$17.96 USD

Retail price (USD): $19.95

Discount: 10%

This title is not eligible for purchase with membership credits. Why?

  Add to wish list

Almost ready!

In order to save audiobooks to your wish list you must be signed in to your account.

      Log in       Create account

Seoul Man

A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity inside a Korean Corporate Titan

Description

Recounting his three years in Korea, the highest-ranking non-Korean executive at Hyundai sheds light on a business culture very few Western journalists ever experience in this revealing, moving, and hilarious memoir.

When Frank Ahrens, a middle-aged bachelor and eighteen-year veteran at the Washington Post, fell in love with a diplomat, his life changed dramatically. Following his new bride to her first appointment in Seoul, South Korea, Frank traded the newsroom for a corporate suite, becoming director of global communications at Hyundai Motors. In a land whose population is ninety-seven percent Korean, he was one of fewer than ten non-Koreans in a company of 5,000 employees.

For the next three years, Frank traveled to auto shows and press conferences around the world, pitching Hyundai to former colleagues while trying to navigate cultural differences at home and at work. While his appreciation for absurdity enabled him to laugh his way through many awkward encounters, his job began to take a toll on his marriage and family. Eventually, he became a vice president—the highest-ranking non-Korean in the history of Hyundai—but at an untenable price.

Filled with unique insights and told in his engaging, humorous voice, Seoul Man sheds light on a culture few Westerners know, and is a delightfully funny and heartwarming adventure for anyone who has ever felt like a fish out of water—all of us.


Audiobook gift memberships

Gift audiobooks to anyone in the world (including yourself!) from the comfort of your home. You choose the membership (3, 6, or 12 months/credits), your gift recipient picks their own audiobooks, and your local bookstore is supported by your purchase.

Start gifting
Libro.fm App with bow

Notice to our customers about Seoul Man

Due to publisher restrictions we are unable to offer this audiobook via membership credits. To help combat restrictive licensing for our customers, we've lowered the price of this audiobook as much as we can.


Audiobook details