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Radio Pro by Joe Martelle
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Radio Pro

The Making of an On-Air Personality and What It Takes

$20.99

Retail price: $29.95

Discount: 29%

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Length 22 hours 4 minutes
Language English
Narrators Joe Martelle & Jordan Rich

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Radio Pro is several books in one, covering every aspect of personality radio—from the history of pioneer broadcasters to how to become a successful personality. Forty-one-year radio pro Joe Martelle also brings together a richly varied selection of candid comments on the subject from over 150 of America’s best broadcasters—seasoned pros who tell it like it is and what it takes to be a successful air and online personality.

Radio Pro is enlightening, informative, and thought provoking for both the radio student and those interested in personality radio.

Joe Martelle began his on-air career at WFAU-AM in Augusta, Maine, in 1962, followed by stints at WCSH-TV, WIDE-AM, and WGAN-AM in Portland, Maine. He has also worked at stations in Cincinnati, Houston, West Palm Beach, Florida, and spent more than twenty years at various television and radio stations in Boston. Martelle was recently inducted into the Maine Broadcasting Hall of Fame.

Joe Martelle began his on-air career at WFAU-AM in Augusta, Maine, in 1962, followed by stints at WCSH-TV, WIDE-AM, and WGAN-AM in Portland, Maine. He has also worked at stations in Cincinnati, Houston, West Palm Beach, Florida, and spent more than twenty years at various television and radio stations in Boston. Martelle was recently inducted into the Maine Broadcasting Hall of Fame.

Jordan Rich was born and raised in Boston and has been a fixture on radio and television for more than thirty-five years. A former communications major at Curry College in Milton, Massachusetts, he is the cofounder and co-owner of Chart Productions, Inc. As a skilled public speaker, Rich serves as a master of ceremonies and auctioneer at dozens of events each year.

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Reviews

“A great reference book for everyone associated with the radio industry.”

Radio Pro takes you behind the mic with super ‘Morning Man” Joe Martelle. This inside look at broadcasting is a must read for anyone with aspirations for a career in radio…A fascinating, fun book. I loved it, and I’m sure that all radio fans and everyone who reads it will too.”

Radio Pro takes you behind the microphone and behind the scenes by telling twisted tales of how rock ’n’ roll and radio grew up together. It’s not all pretty, but it is all real. But above all, Radio Pro is a love story, one that shines a light on a generation of men and women who made their dreams come true when they discovered themselves on the radio.”

Radio Pro includes many things that new people on their way up in radio should know but probably don’t.”

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