Have a Gift or Promo Code? Get Started
Price:

$17.24

Get for Free with Membership

How to Get a Meeting with Anyone

The Untapped Selling Power of Contact Marketing

By Stu Heinecke & Jay Conrad Levinson
Narrated by Christopher Lane / 8 hours 12 minutes

The hard part just got easy.

You know how to sell—that’s your job, after all—but getting CEOs and other VIPs to call you back is the tricky part.

So what if that impossible-to-reach person weren’t so impossible to reach after all?

Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.” Including presidents, a prime minister, celebrities, and countless CEOs, and even the Danish model that later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.

In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100%, ROI in the tens, even thousands of percent, and costs-per-contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, e-mail and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact’s circle of influence.

How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away so you can make the connections that are essential to your success.

  Add to Your Wish List

Almost ready!

In order to save books to your Wish List you must be signed in to your account.

      Log In       Create Account
Gift

Gift Audiobook Memberships

You pick the duration—1, 3, 6, or 12 months—they pick the audiobooks. Buying gifts from your local bookstore has never been so easy.

Gift Now
 

Author &
Narrator Christopher Lane
ISBN 9781501260896
Length 8 hours 12 minutes
Language English
Publisher Brilliance Audio
Publication Date
Edition Unabridged
Libro.fm Rank #9,339 Overall
Genre Rank #561 in Business
 

Share this page!

Link too long? Use a URL Shortener