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Sign up todayWhy We Buy, Updated and Revised Edition
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
– The latest trends in online retail—what retailers are doing right and what they're doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
– A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an über luxurious S├úo Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones.
Paco Underhill is the founder and CEO of Envirosell, Inc., a New York–based behavioral research and consultancy firm. His clients include Microsoft, McDonald’s, Adidas, and Estée Lauder. He is a regular contributor to the Wall Street Journal and the New York Times. He lives in New York City.
Mike Chamberlain is an actor and voice-over performer in Los Angeles whose audiobook narration has won several AudioFile Earphones Awards. His voice credits range from radio commercials and television narration to animation and video game characters. Stage trained at Boston College, he has performed works from Shakespeare and the classics to contemporary drama and comedy.
Reviews
“Intriguing for both lovers and haters of the game of visual stimulation.”
“A strong portrait of consumers as the most efficient arbiters of what to sell and how to sell it.”
“I’m in love. And if I didn’t have a devoted husband, two kids, and a crushing mortgage, I swear I’d throw caution to the wind and run away with Paco Underhill…Fascinating.”
“Why We Buy is a funny and insightful book for people on both sides of the retail counter.”
“Paco Underhill is Sherlock Holmes for retailers…This sleuth makes shoppers view stores with more critical eyes.”
“At last, here is a book that gives this underrated skill the respect it deserves.”
“The guru of retail consulting offers a wealth of insight into what makes a successful shopping experience for both buyer and seller.”
“Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!”
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