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Guerrilla Marketing

Secrets for Making Big Profits from Your Small Business

By Jay Conrad Levinson
Narrated by David Hilder / 11 hours 50 minutes

When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century.

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Author
Narrator David Hilder
ISBN 9781483054179
Length 11 hours 50 minutes
Language English
Publisher Blackstone Audio, Inc.
Publication Date
Abridged No
 

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