Skip navigation
Have a gift or promo code? Get started
Skip content
Spend $15 or more at your local bookstore and get a free audiobook! Learn more
The Tanning of America
Price:

$17.96 USD

Retail price (USD): $19.95

Discount: 10%

This title is not eligible for purchase with membership credits. Why?

  Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account

The Tanning of America

How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

Description

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer—the tan generation.

When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion"—one based on shared experiences and values rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. But there is a language gap that must be bridged to engage the most powerful market force in the history of commerce.

The Tanning of America provides the needed translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.


Gift audiobook memberships

You pick the membership (1, 3, 6, or 12 months/credits), your gift recipient picks their own audiobooks, and your local bookstore is supported by your purchase.

Start shopping
Libro.fm App

Notice to our customers about The Tanning of America

Due to publisher restrictions we are unable to offer this audiobook via membership credits. To help combat restrictive licensing for our customers, we've lowered the price of this audiobook as much as we can.


Audiobook details


Spend $15 or more at your local bookstore and get a free audiobook! Learn more