Career guru and personal branding expert Dan Schawbel knowswhat it takes to succeed in the world of business. This audiobook combines hisbestselling books Promote Yourself andMe 2.0 to offer twice the advice onwhat you can do to find and build an outstanding career.
The ability to brand and promote yourself effectively isessential for young professionals to land the job, earn the raise, or get thatmuch-deserved promotion. In PromoteYourself, Schawbel draws on proprietary research and countless interviewsto take listeners through his step-by-step process for lasting career success. In Me2.0, Schawbel givesyou all the tools you need for building a powerful personal brand that willgive you a competitive advantage in the marketplace, including a four-stepprocess for discovering, creating, communicating, and maintaining your personalbrand; how to use all the latest social media tools, including video, blogs,and social networks for job search and career development; the secrets tonetworking effectively—both online and offline; and proven branding advice fromindustry experts and insiders.
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