Me 2.0, Revised and Updated Edition
4 Steps to Building Your Future
Me 2.0 showsjob seekers and established professionals alike how to leverage the power ofonline media for personal empowerment and career success.
There is no job security anymore, which means that the waywe manage our careers has forever changed. Now everyone in the world is yourcompetition, and the single greatest differentiator you have is your personalbrand. With social media tools, blogs, and mobile applications, there areendless opportunities to become known and connect with other people.
In Me 2.0 personal branding expert Dan Schawbel gives you all the tools you need forbuilding a powerful personal brand that will give you a competitive advantagein the marketplace, includinga four-step process for discovering, creating, communicating, and maintaining your personal brand; how to use all the latest social media tools, including video, blogs, and social networks for job search and career development; the secrets to networking effectively—both online and offline; proven branding advice from industry experts and insiders.
Whether you’re looking for your first big job, want to climbthe corporate ladder, or are eager to jump-start your own business venture, Me 2.0 will help you achievelasting success!
What’s new in therevised edition of Me 2.0:New case studies from people of all generations on how they’ve used social media to become well-known brands A new chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories New insight on how to turn your passion into a business through the personal branding process New tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking New research, examples, and more resources that will support your online brand campaign
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