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Learn moreDo you want to dominate the competition? Do you want to grow more business? Do you need to learn how to "close"? Do you have a sales formula that works for you?
Own the Zone is a must-read for business leaders, professionals, and entrepreneurs interested in growing their businesses. Unlike many sales books written for the nonprofessional, this book combines many techniques into a framework that will feel comfortable for a professional selling a high-end service. This easy-to-read sales strategy book encourages professionals to pay attention to the details when meeting with potential clients. It also gives step-by-step instructions on how to get past the pain and discomfort of asking for business.
Many business authors are preoccupied with overwhelming their readers with data, provided simply to show how much knowledge of the subject they have. That is not the case with this book, which extremely helpful and concise. It gets to the point fast and with punch, making it extremely effective. Professionals in any field should keep it handy and read it regularly until what's in it becomes second nature.
Allan Colman is a business development executive, speaker, and author who understands the challenges facing both entrepreneurs and established businesses. He has advised organizations big and small, customizing growth plans to fit size and industry. In addition to his thriving consulting firm, Colman cofounded and served as senior vice president of DecisionQuest. Before that he served as president of the MCO Company and Litigation Sciences and was the leader of a 5,600 employee public agency. As CEO of the Closers Group, a business development advisory, Colman has spent more than two decades helping law firms and professional service firms generate more revenue. He has brought in millions of dollars of new business and built business development structures that continue to perform. He is known for his passion in developing pioneering strategies and for his ability to help clients generate business rapidly.
Chaz Allen is the creator, producer, head writer, and host of Little Known Facts, a nationally syndicated radio program and newspaper column. He is also a published author, screenwriter, and television producer who has won a number of awards for his work.