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Sign up todayA Branded World
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreBranding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Michael Levine, founder of one of the country’s most prominent entertainment public relations firms, has been called “one of Hollywood’s brightest and most respected executives” by USA Today. He is the author of numerous books, including Guerrilla PR, the world’s most widely used introduction to public relations. His essays have been featured in the New York Times, Reader’s Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles.
Lloyd James has been narrating since 1996, has recorded over six hundred books in almost every genre, has earned six AudioFile Earphones Awards, and is a two-time nominee for the prestigious Audie Award. His bestselling and most critically acclaimed performances include Elvis in the Morning by William F. Buckley, Jr., Ben Hur by Lew Wallace, Searching for Bobby Fischer by Fred Waitskin, and Mystic Warrior by Tracy and Laura Hickman. Lloyd's background as a performer includes extensive work in classical theater and folk music. He lives in Maryland with his wife and children.
Reviews
“A terrific guide to the role that PR plays in marketing today.”
“At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read.”
“With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing.”
“Full of useful pointers.”
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