Get Your First Month for Free Get Started
Price:

$16.04

Get for Free with Membership

Cavemen Can't Market

Attracting, Conversing, and Creating Loyal Customers with WOO Marketing

By Jonathan Peters, PhD & Made for Success
Narrated by Dale McConachie / 4 hours 39 minutes

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought. But we are no longer in charge-they are. That is why we must change our marketing concept from the "Caveman Way" to the "WOO Way." A few marketers understand that the game has changed. Rather than hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with them, in essence courting them. Cavemen Can't Market uses the analogy of a suitor courting, or WOOing, an intended until she not only becomes a customer but moves through stages of commitments until she is loyal, to the point of making the suitor part of her identity. In the end, she will market for the suitor, sharing her newfound joy with her friends. Inside this analogy there are three stages of marketing:1. Attraction2. Conversation3. RelationshipMarketers must understand these stages, as well as the pitfalls within them, to be successful in the new marketing era. Those who don't will be as obsolete as a caveman.

  Add to Your Wish List

Almost ready!

In order to save books to your Wish List you must be signed in to your account.

      Log In       Create Account
Gift

Gift this Audiobook

Simply email this audiobook to a friend or print a certificate for later. Either way, your gift supports local bookstores and lets you share a story with the touch of a button.

 

Author &
Narrator Dale McConachie
ISBN 9781481594356
Length 4 hours 39 minutes
Language English
Publisher Blackstone Audio, Inc.
Publication Date
Edition Unabridged
Libro.fm Rank #104,056 Overall
Genre Rank #4,664 in Self-Improvement
 

Share this page!

Link too long? Use a URL Shortener