Almost ready!
In order to save audiobooks to your Wish List you must be signed in to your account.
Log in Create account
Shop Small Sale
Shop our limited-time sale on bestselling audiobooks. Don’t miss out—purchases support local bookstores.
Shop the sale
Limited-time offer
Get two free audiobooks!
Now’s a great time to shop indie. When you start a new one credit per month membership supporting local bookstores with promo code SWITCH, we’ll give you two bonus audiobook credits at sign-up.
Sign up todayOne Click
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreAn insightful look at how Amazon really works and how its founder and CEO makes it happen
Amazon’s business model is deceptively simple: make online shopping so easy and convenient that customers won’t think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He’s a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon’s ongoing evolution.
Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco.
Neil Shah is an Audie Award-nominated narrator and AudioFile Earphones Award winner who has recorded over one hundred audiobooks. A classically trained actor with an MFA from the Old Globe/University of San Diego program, Neil has appeared off-Broadway and on regional stages, as well as in film and television.
Reviews
“One Click: Jeff Bezos and the Rise of Amazon.com…Does it make Jeff Bezos, Amazon’s founder, the Edison or Bell of today? The answers come in Richard Brandt’s enjoyable book, One Click…a good story told well. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it.”
“The content is a solid introduction to amazon.com and the genius who created it.”
“One Click can serve as a primer for people who want to know why Amazon—indeed, the Internet—has so drastically altered the world we live in.”
Expand reviews
Stock up with our Shop Small Sale!
Libro.fm for Business
Start a membership, get two free audiobooks