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Sign up todayThe Levity Effect
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Learn moreThe benefits of the levity effect are not conjecture but are built on extensive research and case studies from some of the world's most successful organizations.New York Timesbestselling authors Adrian Gostick and Scott Christopher provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos, and dozens of others, showing how lightening up can drive real business results. The book also outlines the extensive research into the subject—studies that cut against the grain of traditional business thinking—including compelling data from the Great Place to Work® Institute's one-million-person database, which reveals that "Great" companies consistently earn significantly higher marks for "fun."
The Levity Effect uses serious science to reveal the remarkable power of humor and fun in business.
Adrian Gostick is the author of such books as The Carrot Principle, Leading with Gratitude, and All In, which have been New York Times and Wall Street Journal bestsellers. His works have been translated into more than thirty languages and have sold 1.5 million copies around the world. He has appeared on NBC’s Today show and been quoted in the Economist, Financial Times, Harvard Business Review, Wall Street Journal, and Fortune; and he is a leadership strategy contributor to Forbes. Gostick is the cofounder of the motivation assessment firm FindMojo.com. He is ranked among the Top 10 Global Gurus in Leadership and is ranked the number 3 Organizational Culture expert in the world. Learn more at adriangostick.com.
Scott Christopher is an author, lecturer, and self-described corporate outsider who worked many years in the world of film and television. He has a Harvard MBA and a PhD from Princeton and is a regular humor columnist for Human Capital magazine and contributing author of the bestselling book A Carrot a Day.
Scott Christopher is an author, lecturer, and self-described corporate outsider who worked many years in the world of film and television. He has a Harvard MBA and a PhD from Princeton and is a regular humor columnist for Human Capital magazine and contributing author of the bestselling book A Carrot a Day.
Reviews
“Why every company needs a fun strategy.”
“What may be the most valuable business book of the year…The Levity Effect can change the way you look at corporate culture.”
“Gostick and Christopher entertain us with humorous anecdotes and educate us with research, evidence, real-life examples, and practical applications.”
“The message of The Levity Effect is much needed. The skills for using levity appropriately, and the benefits of doing so, are clearly explained in this enjoyable book.”
“Wow! The funniest, most original business book in ages. With persuasive research and case studies from the least likely businesses.”
“Enjoyable…Scott Christopher’s youthful voice provides more than enough reason to listen…He’s a clear and appealing salesperson who is funny without working too hard at it and a true believer in what he and his writing partner preach.”
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