Libro.fm Audiobooks
Celebrate Bookstore Day with free audiobooks on Saturday, April 28th. Learn More
Price:

$17.24

Get for $0.99 with Membership

Blockbusters

Hit-making, Risk-taking, and the Big Business of Entertainment

By Anita Elberse
Narrated by Renee Raudman / 11 hours 44 minutes

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most celebrated professors

What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.

Full of inside stories emerging from Elberse’s unprecedented access to some of the world’s most successful entertainment brands, Blockbusters is destined to become required listening for anyone seeking to understand how the entertainment industry really works—and how to navigate today’s high-stakes business world at large.

  Add to Your Wish List

Almost ready!

In order to save books to your Wish List you must be signed in to your account.

      Log In       Create Account
Gift

Gift this Audiobook

Simply email this audiobook to a friend or print a certificate for later. Either way, your gift supports local bookstores and lets you share a story with the touch of a button.

 

Author
Narrator Renee Raudman
ISBN 9781480523869
Length 11 hours 44 minutes
Language English
Publisher Brilliance Audio
Publication Date
Abridged No
 

Share this page!

Link too long? Use a URL Shortener