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Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

By Renee Mauborgne & W. Chan Kim
Narrated by Christian Steiner / 9 hours 48 minutes




BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing

on more than a decade of new work, Kim and Mauborgne show you how to

move beyond competing, inspire your people's confidence, and seize new

growth, guiding you step-by-step through how to take your organization

from a red ocean crowded with competition to a blue ocean of uncontested

market space. By combining the insights of human psychology with

practical market-creating tools and real-world guidance, Kim and

Mauborgne deliver the definitive guide to shift yourself, your team, or

your organization to new heights of confidence, market creation, and

growth. They show why nondisruptive creation is as important as disruption in seizing new growth.


is packed with all-new research and examples of how leaders in diverse

industries and organizations made the shift and created new markets by

applying the process and tools outlined in the book. Whether you are a

cash-strapped startup or a large, established company, nonprofit or

national government, you will learn how to move from red to blue oceans

in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT

is critical reading for leaders, managers, and entrepreneurs alike.

You'll learn what works, what doesn't, and how to avoid the pitfalls

along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

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Author &
Narrator Christian Steiner
ISBN 9781478940791
Length 9 hours 48 minutes
Language English
Publisher Hachette Audio
Publication Date
Abridged No

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