The Ride of a Lifetime

Reviews

One of the best business books I’ve read in years. Unlike most books on leadership, this one is worth your time. The story of life at the top of Disney is a thoughtful tale of surviving disruption. Iger’s tenure as the leader of the world’s most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force. Nurturing creativity is less a skill than an art—especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened. The Ride of a Lifetime is an entertaining example of a business memoir whose author does not pretend to be a superhero. Iger’s book works as an argument for the importance of emotional intelligence in business. I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold—you won’t forget the stories or the lessons. Offers a rare glimpse at the extraordinary stress that goes hand in hand with the perks of being a Hollywood oligarch…a digest of his business life as the spectacularly successful leader of the world’s most powerful media company, forever guided by the principle innovate or die. He treats readers to a vivid account of his 45-year career. As it turns out, there’s a lot we didn’t know about Iger’s manoeuvres and, indeed, the man himself…His ride isn’t over yet. An amazing book and a great insight into one of the most popular, beloved, and important entertainment companies today. People have been waiting years for Bob Iger to share his leadership secrets. Now he has, and they are utterly brilliant. The Ride of a Lifetime is not merely a memoir; it’s a personal, all-access session with the wisest CEO you’ve ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. It’s a rippingly good, revelatory read. Expand reviews