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Non-Bullshit Innovation by David Rowan
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Non-Bullshit Innovation

Radical Ideas from the Worldโ€™s Smartest Minds

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Narrator David Rowan

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Length 14 hours 25 minutes
Language English
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Summary

Brought to you by Penguin.


David Rowan travels the globe in search of the most exciting and pioneering startups building the future. He's got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they're disrupting don't get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. It's mostly pointless innovation theatre - corporate nonsense that has little to do with delivering real change. But during this quest he's also discovered some genuinely exciting and transformative approaches to innovation, often in places you might least expect.

Get ready for:
ยท The airline that rewards passengers for walking their dog
ยท The bank that performs surgery
ยท The country that's an app store
And many more.

Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will reveal ideas for creating genuine innovation from some of the world's most inspiring leaders.


ยฉ David Rowan 2019 (P) Penguin Audio 2019

Audiobook details

Author:

Narrator:
David Rowan

ISBN:
9781473569690

Length:
14 hours 25 minutes

Language:
English

Publisher:
Transworld

Publication date:

Edition:
Unabridged

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The perfect last-minute gift

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Reviews

Wired UK seems to have provided Rowan, who was its founding editor, with an enviable launch pad from which he blasts off to talk to the worldโ€™s most innovative people and companies. He does not squander the opportunity... Rowanโ€™s quest for โ€œnon-bullshit strategies that can really deliverโ€ takes him from Tallinn to Hangzhou. It is an entertaining quest, well told, and illustrated with plenty of fresh examples from beyond the usual well-worn Silicon Valley legends. In Non-Bullshit Innovation, Rowan combines the deeply researched narrative of a great investigative journalist with the practical punch of a top keynote speaker and delivers a book that is both a deeply engrossing read and a hugely valuable guide. No bullshit. In this remarkable book, David Rowan has gone all around the world chronicling what is happening inside businesses as they invent the future. In each case he tells a story of transformation: how an organisation has found a new way of doing things through innovation driven by ruthless entrepreneurial imagination. What is especially useful about Rowanโ€™s journey is that he sticks to real examples of things that are actually happening, eschewing the vague abstractions so popular with innovation gurus โ€” hence โ€œnon-bullshitโ€ in the title. He does not just stick with small startups, let alone dreamy โ€œinventorsโ€. He finds innovation in big companies and even within governments. And he focuses on the creation of markets, not just the invention of machines and gadgets: that is to say, innovation rather than invention. Perfectly observed, painfully funny and brutally honest, David Rowan has written a book which goes where no one dared to go. Its wisdom will save you a decade of heartache, confusion and self deception. It is the front line in the fight back towards sanity and the Innovation conversation can never be the same again. Massively recommend 'David Rowan's new book 'Non-Bullshit Innovation' - it does exactly what the title promises, showing the best examples of real business innovation, with no guff at all. In his meticulously researched and persuasive book, David Rowan makes a compelling case for what innovation really looks like. It's jam packed with tangible tips on how to create the right environment for good ideas to flourish and concrete examples of how the best in the world manage to make things that make a difference. A truly important book that all founders-CEOs should read. David Rowanโ€™s reporting on how people and companies across the world approach building the future has been enlightening and will help me building my company going forward. Non-Bullshit Innovation, by the guru David Rowan, [is] a must-read for anyone looking for radical ways to adapt and thrive in the digital age, with tips from some of the worldโ€™s top leaders on how to create genuine innovation and deliver real change. Highly recommend David Rowan new book Non-Bullshit Innovation for anyone who wants to understand how the future will be made. He travelled from Peru to China to find the best stories of transformation. This witty, timely book reminds us that every industry is human-made and for all our faults -- the ability to bullshit being one of them -- we are an incredibly innovative, diverse, collaborative and sociable species, capable of amazing things when we work together. This is a reassuringly optimistic message and a counterpoint to the fear that machine intelligence will dehumanise business. Expand reviews
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