The Four

Reviews

Scott Galloway’s The Four is a bareback ride upon the four horses of the economic apocalypse– Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book…The book contains more insights and provocative ideas than Amazon has Boeing 767s… My recommendation is to walk down to your local book store and buy this– or more likely, buy it on Amazon. The Four is a fantastic, provocative book about where we are now and where we are going. Well argued and accessible... refreshingly clear-eyed Full of sharp insights and unconventional views This analysis of the rise of Amazon, Apple, Faceboook and Google stands out because it adds significantly to the tide of criticism currently sweeping over Silicon Valley When it comes to the digital age, Scott Galloway is Christopher Hitchens with an MBA, namely a brainy and fearless provocateur A big help in understanding how so many of us have come to completely rely on these tech giants — and what the future holds for other, less powerful companies. Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner Scott Galloway is honest, outrageous and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently. This is that rare book that not only informs but entertains. You’ll never look at these four companies in the same way again Expand reviews