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Start giftingThe Elements of Eloquence
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Learn moreFrom classic poetry to pop lyrics, from Charles Dickens to Dolly Parton, even from Jesus to James Bond, Mark Forsyth explains the secrets that make a phrase—such as “O Captain! My Captain!” or “To be or not to be”—memorable.
In his inimitably entertaining and wonderfully witty style, he takes apart famous phrases and shows how you too can write like Shakespeare or quip like Oscar Wilde. Whether you’re aiming to achieve literary immortality or just hoping to deliver the perfect one-liner, The Elements of Eloquence proves that you don’t need to have anything important to say—you simply need to say it well.
In an age unhealthily obsessed with the power of substance, this is a book that highlights the importance of style.
Born in London in 1977, Mark Forsyth (a.k.a The Inky Fool) was given a copy of the Oxford English Dictionary as a christening present and has never looked back. His book The Etymologicon was a Sunday Times Number One Bestseller and his TED Talk "What's a snollygoster?" has had more than half a million views. He has also written a specially commissioned essay "The Unknown Unknown" for Independent Booksellers Week and the introduction for the new edition of the Collins English Dictionary. He lives in London with his dictionaries, and blogs at blog.inkyfool.com.