Skip content
Get a free audiobook AND support bookstores Make the switch
A World Gone Social by Mark S. Babbitt & Ted Coine
  Send as gift   Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account
Libro.fm app

Get a free audiobook when you make the switch!

When you start a new membership in support of local bookstores with the promo code SWITCH, youโ€™ll get a bonus audiobook credit at sign-up.

Make the switch

Gift audiobook credit bundles

You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.

Start gifting

A World Gone Social

How Companies Must Adapt to Survive

$36.73

Get for $14.99 with membership
Narrator Sean Pratt
Length 11 hours 20 minutes
Language English
  Send as gift   Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age.

What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors.

You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence.

In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate--and lead your organization into this exciting business climate.

Mark S. Babbitt is president of WorqIQ, a consultancy focused on transforming leadership, building "good comes first" company cultures, and developing Workplace Intelligence (WQ). Mark is also the founder and CEO of YouTern, a community focused on helping young careerists get their first or next internship or job. He has worked with companies from IBM to faith-based nonprofits and Silicon Valley startups. Mark is coauthor of A World Gone Social: How Companies Must Adapt to Survive. In addition, he has contributed to Harvard Business Review, Entrepreneur, Forbes, and many other publications. Mark is an in-demand speaker and was named a "Top 100 Leadership Speaker" by Inc. magazine.

Libro.fm app

Get a free audiobook when you make the switch!

When you start a new membership in support of local bookstores with the promo code SWITCH, youโ€™ll get a bonus audiobook credit at sign-up.

Make the switch

Gift audiobook credit bundles

You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.

Start gifting
Get a free audiobook AND support bookstores Make the switch