Share a video about what your bookstore means to you and receive a FREE audiobook.Learn more
How to Change Minds
The Art of Influence without Manipulation
By Rob Jolles
Narrated by Rob Jolles / 4 hours 50 minutes
Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.
Gift audiobook memberships
You pick the duration—1, 3, 6, or 12 months—they pick the audiobooks. Buying gifts from your local bookstore has never been so easy.Start gifting