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Screw Business As Usual

By Richard Branson
Narrated by Sean Pratt / 9 hours 27 minutes

RICHARD BRANSON, one of the world's most

famous and admired business leaders, argues that it's time to turn capitalism

upside down-to shift our values from an exclusive focus on profit to also

caring for people, communities and the planet

As he writes:

"It's a vibrant and definite sea change from the way business was

always done, when financial profit was a driving force. Today, people aren't

afraid to say, Screw business as usual!-and show they mean it.

"It's amazing

how I keep coming across the same message, from bustling global cities to the

townships of South Africa to small villages in India to G8 climate

conferences.

"It's no coincidence that so many people are talking about the same thing.

There's a real buzz in the air. Change is happening.

"People often associate me with challenges, with trying to break

records while sailing the Atlantic or flying in a jet stream in a balloon or

going into space with Virgin Galactic. But this book isn't just about fun and

adventure and exceeding one's wildest dreams. It's a different kind of

business book. It's about revolution. My message is a simple one: business as

usual isn't working. In fact, business as usual is wrecking this planet.

Resources are being used up; the air, the sea, the land are all heavily

polluted. The poor are getting poorer. Many are dying of starvation or

because they can't afford a dollar a day for lifesaving medicine.

"But my message is

not all doom and gloom. I will describe how I think business can help fix

things and create a more prosperous world for everyone. I happen to believe

in business because I believe that business is a force for good. By that I

mean that doing good is good for business."

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Author
Narrator Sean Pratt
ISBN 9781469086248
Length 9 hours 27 minutes
Language English
Publisher Gildan Audio
Publication Date
Abridged No
 

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