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This audiobook uses AI narration.
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Learn moreLeaders already know that the classic approach to strategy—analyze, plan, execute—is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win?
Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment.
Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to: automate decisions through machine learning; create products informed by real-time data from customers; determine the right strategic positioning to maximize value from platforms and suppliers; repurpose your organization to further human insight and enable creativity; and lead your company's transformation into a smart business.
Ming Zeng was the chief of staff and strategy adviser to Jack Ma at Alibaba Group for over a decade (2006-2017) as it blossomed into a $400 billion company. He is currently chairman of the Academic Council of Alibaba Group and dean of Hupan School of Entrepreneurship, founded by Ma and other Chinese business leaders. Previously, he taught at INSEAD and, in 2002, he was one of the seven professors who founded Cheung Kong Graduate School of Business in Beijing. He wrote one of the first cases on Alibaba in 2000. The book he coauthored with Peter Williamson, Dragons at Your Door, remains one of the most cited books about the strategies of leading Chinese companies.
Neil Shah is an Audie Award-nominated narrator and AudioFile Earphones Award winner who has recorded over one hundred audiobooks. A classically trained actor with an MFA from the Old Globe/University of San Diego program, Neil has appeared off-Broadway and on regional stages, as well as in film and television.
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