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Start giftingWallet Activism
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreWallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.
While we call the American system a democracy, capitalism is the far more powerful force in our lives. The greatest power we have—especially when political leaders won't move quickly enough—is how we use our money: where we shop, what we buy, where we live, what institutions we entrust with our money, who we work for, and where we donate determines the trajectory of our society and our planet. While our votes and voices are essential, too, Wallet Activism helps you use your money for real impact.
It can feel overwhelming to determine "the right way" to spend: a choice that might seem beneficial to the environment may have unintended consequences that hurt people. And marketers are constantly lying to you, making it hard to know what choice is best. Wallet Activism empowers us to vote with our wallets by making sense of all the information coming at us, and teaching us to cultivate a more holistic mindset that considers the complex, interrelated ecosystems of people and the planet together, not as opposing forces.
Tanja Hester retired early from a career in political and social change communications, and journalism before that, to devote all her time to purpose-driven projects. Called the "matriarch of the FIRE (financial independence/retire early) movement" by the New York Times and a "female financial influencer you should be following" by US News, Tanja has used her leadership position within the personal finance media community to push for more social and environmental awareness, more diversity and inclusion, and more philanthropy, not simply wealth accumulation. She draws on her journalism background to research how best to incorporate values into financial decisions. Tanja is the author of the award-winning book Work Optional: Retire Early the Non-Penny-Pinching Way, called "the best step-by-step guide to retire early" by MarketWatch. She also writes the award-winning blog Our Next Life and cohosts The Fairer Cents, an economics podcast about women and financial inequality. She is a columnist for MarketWatch, and has spoken at Google, Tesla, and conferences around the world.