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Start giftingThe Forgotten Foundations of Fundraising
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Learn moreIn The Forgotten Foundations of Fundraising, Jeremy Beer and Jeffrey Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits.
The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs. It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements of a healthy nonprofit culture. It gives insightful advice on making personal meetings count, soliciting foundations, and training young fundraisers. And it does so with sprightly prose and sharp observations. You'll never listen to another fundraising book quite like this one.
Jeremy Beer is a founding partner at American Philanthropic in Phoenix. He is the author of The Philanthropic Revolution: An Alternative History of American Charity, and his writing on sports, society, and culture has appeared in the Washington Post, National Review, First Things, and the Baseball Research Journal, among many other venues.
Born and raised in Queens, NYC, Steve Menasche is a child of Egyptian and German immigrants. He completed BS studies in percussion from Brooklyn College Conservatory of Music as well as his minor in theater. He was also a student at Manhattan School of Music, Third Street Music Settlement, and American Conservatory Theatre. He has toured the world three times, was a member of New York City's American Folk Theatre for two years, narrated over 250 audiobooks, performed countless voice-overs for major brands, appeared in national commercial campaigns, and continues to perform as both an actor and musician/composer. He previously owned and taught hapkido and jujutsu in San Francisco and continues to teach when his old knees allow.