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Start giftingThe 60 Second Sale
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Learn moreCold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired tactics, you're swimming upstream, against a strong current, with a bag of rocks tied to your waist.
Sales has changed. Legacy sales gimmicks destroy relationships right from the first minute.
The 60 Second Sale is a turnkey system for building profitable, lifelong relationships. Whether you work with affluent consumers or sell to senior executives in Fortune 500 companies, this step-by-step guide will help you open doors, close deals, and make more money in a way that leverages your natural strengths. That's the magnificence of the 60 second sale system. You get to be yourself and build your business.
In this book you will discover: how to start a sales conversation in 60 seconds; who to target for immediate income; a powerful yet easy-to-use system to generate relationship revenue; five ways to initiate new relationships; the secret to getting a “yes” every time, even in the most competitive sales environment; and so many other effective business growth strategies, your competition won’t know what hit them.
David V. Lorenzo is an author, professional speaker, and business strategy consultant. Dave does three things: He works with business leaders to develop sales strategy and drive revenue growth. He develops and delivers speeches and training programs that increase sales. He coaches entrepreneurs, sales executives, and professionals on relationship-based sales strategy. Dave received his MBA from Pace University. He also holds a Master of Science in Strategic Communications from Columbia University in New York City.