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Start giftingThe Magnetic Leader
Employees don’t work for companies; they work for people. The more irresistible you are as a leader, the more pull you have for employees to want to stay and for your customers to remain loyal. In The Magnetic Leader, Roberta Matuson asks us to consider that the quality of a company’s leadership is the most important factor in attracting and retaining high-quality employees. Matuson has spent 20 years helping organizations achieve both market leadership and dynamic growth by maximizing the talent they already have, in addition to creating a magnetic environment that attracts high-caliber new hires.
Many are searching for a magical formula, but the fact is that the answer lies inside businesses’ organizations. Instead of offering crazy perks, companies need to focus on the one perk they can’t get anywhere else, which is the opportunity to work with a truly magnetic leader.
The Magnetic Leader aids listeners in transforming their leadership style from push to pull, repel to attract, dismal to good, and then good to great. They’ll become magnetic leaders who attract the cream of the crop and ultimately create legions of loyal, talented superstars eager to beat the competition.
Roberta Chinsky Matuson is the CEO of Matuson Consulting, a top management-consulting firm that has helped organizations of all kinds-General Motors, Microsoft, Best Buy, LinkedIn, and many others-achieve dramatic growth and market leadership through maximizing talent. She has an excellent relationship with MentorBox as well as with getAbstract, which has a huge reach in the corporate-learning market. She is quoted regularly in the business and general consumer press (Wall Street Journal, New York Times, Working Woman, etc.) as well as in online (MSNBC, Monster, NPR, etc.) and broadcast media (Fox Business News, CNN, CBS's Early Show, etc.). She is also an instructor for Sam's Club's Virtual Seminar University for Small Businesses and has her own course on the topic of managing with Lynda/LinkedIn.