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The Business of Managing and Marketing in The Age of Turbulence

By Philip Kotler & John A. Caslione
Narrated by Steven Menasche / 6 hours 57 minutes

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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Author &
Narrator Steven Menasche
ISBN 9781469066387
Length 6 hours 57 minutes
Language English
Publisher Gildan Audio
Publication Date
Edition Unabridged Rank #50,824 Overall
Genre Rank #1,523 in Politics & Economy

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