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The Hidden Agenda by Kevin Allen
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The Hidden Agenda

A Proven Way to Win Business and Create a Following

$29.38

Get for $14.99 with membership
Narrator Kevin Allen
Length 5 hours 15 minutes
Language English
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Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you—to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win.

Through his years of successfully pitching ideas, veteran ad man Allen has seen a pattern emerge: pitches aimed directly at the needs of the decision maker are winners. By recognizing the unspoken need of the decision maker, and connecting the pitch to that need, the likelihood of winning the sell is virtually assured. In The Hidden Agenda, Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. The Hidden Agenda lays out concrete steps to identify the "who" you are reaching, "what" elements you can connect with, and "how" to connect with your audience with the end goal of simultaneously winning the sell and establishing an ongoing collaborative relationship.

This entertaining book moves at a rapid clip and is full of lively anecdotes of hard-won advertising campaigns. From Mastercard's iconic "Priceless" campaign to Rudy Giuliani's mayoral campaign, Kevin Allen has seen first-hand how to effectively find, connect, and speak to the Hidden Agenda to win business unfailingly, every time.

Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today’s listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life.

Kevin Allen is a Michigan-based writer who spent thirty-four seasons as USA Today's hockey beat writer. He has written several books and coauthored memoirs by sports figures, including Chris Chelios, Jeremy Roenick, Darren McCarty, Stu Grimson, and Mike Emrick.

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Get a free audiobook when you make the switch!

When you start a new membership in support of local bookstores with the promo code SWITCH, you’ll get a bonus audiobook credit at sign-up.

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You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.

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Get a free audiobook AND support bookstores Make the switch