Have a gift or promo code? Get started
Disruptive Marketing
Price:

$32.18 USD

Get for free with membership
  Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account

Disruptive Marketing

What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

By Geoffrey Colon
6 hours 14 minutes

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? What if most people ignore company messages? What if consumer engagement never goes further than the “like” button? A sobering reality is hitting marketers. Technology hasn’t just reshaped mass media, it’s altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . . • Where selling is dead, but ongoing conversation thrives • Where consumers generate the best content about brands • Where people tune out noise and listen to feelings • Where curiosity leads the marketing team • Where growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.

Gift

Gift audiobook memberships

You pick the duration—1, 3, 6, or 12 months—they pick the audiobooks. Buying gifts from your local bookstore has never been so easy.

Start gifting
 
Author
ISBN 9781469034768
Length 6 hours 14 minutes
Language English
Publisher Gildan Media
Publication date
Edition Unabridged
Genres Business, Technology & Nonfiction
Libro.fm rank #164,564 Overall
Genre rank #1,082 in Technology