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Start giftingThe Automatic Customer
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Learn moreThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.
These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).
According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.
Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
John Warrillow is the founder of The Value Builder System, a simple method for improving the value of a company offered via a global community of advisors who have earned their Certified Value Builder qualification. John's bestselling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. Magazine as one of the best business books of 2011, and has been translated into twelve languages. John is also the host of Built to Sell Radio, ranked by Forbes Magazine as one of the world's ten best podcasts for business owners. In 2015, John wrote another bestselling book, The Automatic Customer: Creating a Subscription Business in Any Industry. Prior to founding The Value Builder System, John started and exited four companies, including one acquired by a public company. He lives with his family in Toronto.