Marketing

Summary

The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford—and give it to them—you will achieve outstanding results.

This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy’s trademark wisdom, you’ll discover how to:

• Build your customer base

• Set yourself apart from the competition

• Answer the three crucial questions about any new product or service

• Leverage market research and focus groups to fuel better decisions

• Fulfill a basic emotional need for buyers

• Determine the correct price point for your offerings

• Become truly customer-focused

• Make the most of your distribution channels

• And more

Packed with practical strategies, this little book shows how to dominate your market in a big way.