Have a gift or promo code? Get started
Marketing: A Love Story
Price:

$17.23 USD

Get for free with membership
  Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account

Marketing: A Love Story

How to Matter to Your Customers

By Bernadette Jiwa
2 hours 1 minute

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey towards understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

Gift

Gift audiobook memberships

You pick the duration—1, 3, 6, or 12 months—they pick the audiobooks. Buying gifts from your local bookstore has never been so easy.

Start gifting
 
Author
ISBN 9781469003252
Length 2 hours 1 minute
Language English
Publisher Gildan Media
Publication date
Edition Unabridged
Genres Business & Nonfiction
Libro.fm rank #168,330 Overall
Genre rank #10,394 in Business