Start gifting
Libro.fm for Business
Start a membership, get two free audiobooks
Almost ready!
In order to save audiobooks to your Wish List you must be signed in to your account.
Log in Create account
Limited-time offer
Get two free audiobooks when you make the switch!
Now’s a great time to shop indie. When you start a new membership supporting local bookstores with promo code SWITCH, we’ll give you two bonus audiobook credits at sign-up.
Make the switch
Gift audiobook credit bundles
You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.
Start giftingMarketing: A Love Story
Summary
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it?
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
What if marketing was how we found more ways to do better work and to matter to our customers?
What if marketing was where we began our journey towards understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be then?