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Start giftingThe End of Business as Usual
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreIt’s a new era of business and consumerism— and you play a role in defining it
Today’s biggest trends—the mobile web, social media, real-time— have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
Its critical insights include:
• Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences
• Consumer influence is growing, and businesses can use this to their advantage
• Connect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencers
• Create a culture of change to earn trust, influence, and significance among connected customers
Rather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.
Brian Solis, a leading digital anthropologist and futurist, has been called "one of the greatest digital analysts of our time." Brian is also a world-renowned keynote speaker, and the award-winning author of seven bestselling books, including X: The Experience When Business Meets Design, What's the Future of Business?, and The End of Business as Usual. Solis studies disruptive technology and its impact on business. He also explores how technology affects and shapes behaviors, norms, and society. Through his work, he humanizes disruptive trends to help leaders understand how technology, markets, and people are evolving, and how to thrive and drive change and growth. With a loyal online audience of over 700,000 people, his work makes him a sought-after thought leader to leading brands, celebrities such as Oprah, Shaq, and Ashton Kutcher, and over 1,000 startups around the world.