Get Your First Month for Free Get Started
Price:

$34.48

Get for Free with Membership

The Method Method

Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down

By Eric Ryan, Adam Lowry & Lucas Conley
Narrated by Sean Pratt, Eric Ryan & Adam Lowry / 8 hours 14 minutes

An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: * Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. * Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. * Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Listeners will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.

  Add to Your Wish List

Almost ready!

In order to save books to your Wish List you must be signed in to your account.

      Log In       Create Account
Gift

Gift this Audiobook

Simply email this audiobook to a friend or print a certificate for later. Either way, your gift supports local bookstores and lets you share a story with the touch of a button.

 

Author , &
Narrator Adam Lowry, Sean Pratt & Eric Ryan
ISBN 9781469000145
Length 8 hours 14 minutes
Language English
Publisher Gildan Audio
Publication Date
Edition Unabridged
Libro.fm Rank #115,216 Overall
Genre Rank #6,611 in Business
 

Share this page!

Link too long? Use a URL Shortener