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The One Minute Negotiator

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The One Minute Negotiator

Simple Steps to Reach Better Agreements


“We all face negotiations every day…If you walk into battle with the simple

principles of The One Minute Negotiator in mind, you’ll walk away with what

you want and leave the other person happier for having done the deal.”

–Dave Ramsey, bestselling author of The Total Money Makeover

Negotiation impacts every aspect of our lives, from the deals we strike on the job, to our relationships

with family members and neighbors, to the transactions we make as customers. Yet most people

do anything they can to avoid negotiating—it makes them uncomfortable, nervous, even frightened.

This plague of negotiaphobia is what Don Hutson and George Lucas are here to remedy.


Hutson and Lucas tell the tale of Jay Baxter, who sells more than anyone else in his company but

finds himself in trouble because his profit margins are so slim—he’s giving too much away to close

the deal. Enter the One Minute Negotiator, who teaches him a three step negotiating process that

not only helps him make more profit but can be applied anywhere, on the job or off. The key to the

process is flexibility. No two negotiations are alike—one strategy cannot fit all. The One Minute

Negotiator teaches you four viable strategies and shows you how to choose the one best

suited to the situation, your own inclinations, and the strategy being used by the other side.


Besides the obvious benefits, conquering negotiaphobia will reduce your stress level. You’ll

never walk away thinking about what you should have asked or what you might have gotten.

Instead, with the tools Hutson and Lucas provide, you can confidently and consistently guide any

negotiation to the best possible conclusion.

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