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Raising the Bar : Integrity and Passion in Life and Business

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Raising the Bar : Integrity and Passion in Life and Business

The Story of Clif Bar, Inc.


Gary Erickson is an entrepreneur, athlete, outdoorsman, environmentalist, and the founder of Clif Bar, Inc., producers of a popular organic energy bar. Here he expounds on his business philosophy and how it was affected by his adventures hiking the Himalayas, biking European mountain passes, and climbing the Sierra Nevadas. "I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility."-Mikhail S. Gorbachev, Green Cross International

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