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No Logo

Taking Aim at the Brand Bullies

Kushiel's Legacy: Book #46
By Naomi Klein
Narrated by Nicola Barber / 18 hours 31 minutes

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").

No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

"This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."—Naomi Klein, from her Introduction

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Kushiel's Legacy Series

Kushiel's Dart
Kushiel's Dart
Jacqueline Carey
Kushiel's Chosen
Kushiel's Chosen
Jacqueline Carey
Kushiel's Avatar
Kushiel's Avatar
Jacqueline Carey
Kushiel's Scion
Kushiel's Scion
Jacqueline Carey
Kushiel's Justice
Kushiel's Justice
Jacqueline Carey
Kushiel's Mercy
Kushiel's Mercy
Jacqueline Carey
Bookseller Pick
Lillian Boxfish Takes a Walk
Lillian Boxfish Takes a Walk
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The World Without Us
The World Without Us
Alan Weisman
Churchill's Ministry of Ungentlemanly Warfare
Churchill's Ministry of Ungentlemanly Warfare
Giles Milton
No Logo
No Logo
Naomi Klein
Bookseller Pick
The Ninth Hour
The Ninth Hour
Alice McDermott
A Woman in Berlin
A Woman in Berlin
Anonymous & Philip Boehm
Dry
Dry
Augusten Burroughs
The Nightingale
The Nightingale
Kristin Hannah
He Said/She Said
He Said/She Said
Erin Kelly
The Real Deal
The Real Deal
Lauren Blakely

Join the #SummerListeningChallenge and play Libro.fm Audiobook Bingo!

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