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Billion Dollar Lessons

What You Can Learn from the Most Inexcusable Business Failures of the Last Twenty-five Years

By Paul B. Carroll & Chunka Mui
Narrated by Jim Bond / 10 hours 59 minutes

“This book is your chance to learn from others’ mistakes.” —Entrepreneur

In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.”

There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.

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Author &
Narrator Jim Bond
ISBN 9781423370826
Length 10 hours 59 minutes
Language English
Publisher Brilliance Audio
Publication Date
Edition Unabridged Rank #61,061 Overall
Genre Rank #3,125 in History

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