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The Age Curve
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The Age Curve

How to Profit from the Coming Demographic Storm

By Kenneth W. Gronbach
Narrated by Max Bloomquist / 6 hours 6 minutes

For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them—and their money. In The Age Curve, marketing guru Ken Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Both eye-opening and compelling, The Age Curve will change the way companies look at their customers and how they court them.

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Author
Narrator Max Bloomquist
ISBN 9781423364535
Length 6 hours 6 minutes
Language English
Publisher Brilliance Audio
Publication date
Edition Unabridged
Genres Business & Nonfiction
Libro.fm rank #156,125 Overall
Genre rank #9,768 in Business