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Start giftingWhen Fish Fly
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreThe World Famous Pike Place Fish Market is renowned worldwide as a model company. In this revealing business advice book, its owner John Yokoyama explains in his own words just how he transformed his business and encouraged his employees to live a powerful, unified vision of the market.
When Fish Fly offers Yokoyama's cohesive strategy for achieving world-famous results for owners, managers, and front-line workers alike. Once you understand the generative principles behind the World Famous Pike Place Fish Market you, too, can develop a culture that leads to excellent employee morale and legendary customer service.
"You can energize your employees and delight your customers by modeling your business on the . . . ideas from [this fish market]."—Ken Blanchard
John Yokoyama is the owner of the world-famous Pike Place Fish Market in Seattle. Yokoyama’s love of fish began when as a child he went fishing with his father on Puget Sound. He learned the retailing business by working at his dad's produce stand in the Pike Place Farmers Market. At age 25, he purchased the fish stand across from his dad’s produce stand. He lives in Seattle.
Joseph Michelli, PhD, is an organizational consultant, internationally sought-after speaker, and #1 New York Times bestselling author. His books include Driven to Delight, Leading the Starbucks Way, The Zappos Experience, and, with John Yokoyama, When Fish Fly: Lessons for Creating a Vital and Energized Workplace. He presents and consults on the creation of dynamic and playful corporate cultures for corporations around the world.
Michael Prichard has played several thousand characters during his career. While he has been seen performing over a hundred of them in theater and film, SmartMoney magazine named him one of the Top Ten Golden Voices.
John Yokoyama is the owner of the world-famous Pike Place Fish Market in Seattle. Yokoyama’s love of fish began when as a child he went fishing with his father on Puget Sound. He learned the retailing business by working at his dad's produce stand in the Pike Place Farmers Market. At age 25, he purchased the fish stand across from his dad’s produce stand. He lives in Seattle.
Joseph Michelli, PhD, is an organizational consultant, internationally sought-after speaker, and #1 New York Times bestselling author. His books include Driven to Delight, Leading the Starbucks Way, The Zappos Experience, and, with John Yokoyama, When Fish Fly: Lessons for Creating a Vital and Energized Workplace. He presents and consults on the creation of dynamic and playful corporate cultures for corporations around the world.
Michael Prichard has played several thousand characters during his career. While he has been seen performing over a hundred of them in theater and film, SmartMoney magazine named him one of the Top Ten Golden Voices.