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When Fish Fly

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When Fish Fly

Lessons for Creating a Vital and Energized Workplace from the World Famous Pike Place Fish Market


The World Famous Pike Place Fish Market is renowned worldwide as a model company. In this revealing business advice book, its owner John Yokoyama explains in his own words just how he transformed his business and encouraged his employees to live a powerful, unified vision of the market. 

When Fish Fly offers Yokoyama's cohesive strategy for achieving world-famous results for owners, managers, and front-line workers alike. Once you understand the generative principles behind the World Famous Pike Place Fish Market you, too, can develop a culture that leads to excellent employee morale and legendary customer service.

"You can energize your employees and delight your customers by modeling your business on the . . . ideas from [this fish market]."—Ken Blanchard

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