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Sign up todayReality Check
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Learn moreIn Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
—How to get a standing ovation
—The art of schmoozing
—How to create a community
—The top ten lies of entrepreneurs
—Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask
Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.
Guy Kawasaki is the chief evangelist of Canva and host of the Remarkable People podcast. He was the chief evangelist of Apple, trustee of the Wikimedia Foundation, and brand ambassador of Mercedes-Benz. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.
Paul Boehmer attended his first Shakespearean play while in high school; he knew then that he was destined to become the classically trained actor he is today. Graduating with a master's degree, Paul was cast as Hamlet by the very stage actor who inspired his career path. A nod from the Universe he'd chosen aright! Paul has worked on Broadway and extensively in regional theater. Coinciding with another of his passions, sci-fi, Paul has been cast in various roles in many episodes of Star Trek. Paul's love of literature and learning led him by nature to his work as a narrator for audiobooks, his latest endeavour. Paul is married to the love of his life, Offir, and they live in Los Angeles with their two midnight-rambling tomcats, Dread and David.
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