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Start giftingDon't Believe the Hype
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Learn moreThe world of fashion is supposed to be glamorous . . . isn't it?
Meet Frankie Marks: the world's least likely fashion PR. She doesn't know the first thing about designers, she's always hungry, and she can't learn to think before she speaks. When Frankie lands a job at the prestigious GGC agency, her friends and family can't believe it - least of all her long-suffering boyfriend James.
Frankie quickly realises she must fight with everything she's got to survive life behind the scenes of the glamorous and chaotic industry - with its eccentric characters, towering expectations, and quite frankly ridiculous requests.
As the pressure builds and Frankie's personal life is in jeopardy, will she manage to escape the strange world of fashion unscathed? And for that matter, will she even want to?
(P) 2023 Hodder & Stoughton Limited
Natalie Lewis is an expert with over thirty years' experience working in fashion PR with the biggest names in the business including Net-a-Porter, Jimmy Choo, Matches, Diane von Furstenburg and Anya Hindmarch. After selling her agency in 2007, Natalie consulted on a freelance basis with a range of high-profile clients including Bella Freud, Robbie Williams, Victoria Beckham and Claudia Schiffer. In June 2020, Natalie took a sabbatical from the fashion world to write Don't Believe the Hype.