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Make It Your Business - Abridged
The Definitive Guide for Launching and Succeeding in Your Own Business
More than twenty years ago, entrepreneur Stephen Schiffman launched his own business - D.E.I. Management Group Inc. - and built it into a major financial success. Now, Schiffman reveals his innovative business-building strategies in Make It Your Business - a complete and concise guide written specifically for the entrepreneur.
Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiffman guides you through the four critical "threshold experiences" all entrepreneurs must cross to be successful:
- Starting Out - the most important early issues and key questions
- Branching Out - making the most of your resource
- Finding Out - knowing your customers, and your marketplace
- Growing Up - the keys to managed change and growth
Whether you're just thinking about starting a business, or have already taken the plunge, Make It Your Business
is an essential resource that will ease your company's growing pains while helping you build the business of your dreams.
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