Give audiobooks, support local bookstores! Start gifting
Abridged
Permission Marketing - Abridged by Seth Godin
  Send as gift   Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account
Illustration of person sitting

Shop small, give big!

With credit bundles, you choose the number of credits and your recipient picks their audiobooks—all in support of local bookstores.

Start gifting
Phone showing make the switch message

Limited-time offer

Get two free audiobooks!

Now’s a great time to shop indie. When you start a new one credit per month membership supporting local bookstores with promo code SWITCH, we’ll give you two bonus audiobook credits at sign-up.

Sign up today

Permission Marketing - Abridged

Turning Strangers into Friends, and Friends into Customers

$15.74

Get for $14.99 with membership
Narrator Seth Godin

This audiobook uses AI narration.

We’re taking steps to make sure AI narration is transparent.

Learn more
Length 2 hours 1 minute
Language English
  Send as gift   Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.

Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission MarketingThis is MarketingThe Practice, and The Song of Significance.

Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission MarketingThis is MarketingThe Practice, and The Song of Significance.

Illustration of person sitting

Shop small, give big!

With credit bundles, you choose the number of credits and your recipient picks their audiobooks—all in support of local bookstores.

Start gifting
Phone showing make the switch message

Limited-time offer

Get two free audiobooks!

Now’s a great time to shop indie. When you start a new one credit per month membership supporting local bookstores with promo code SWITCH, we’ll give you two bonus audiobook credits at sign-up.

Sign up today
Give audiobooks, support local bookstores! Start gifting