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Treasure Hunt
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Treasure Hunt

Inside the Mind of the New Consumer

By Michael J. Silverstein & John Butman
Narrated by John H. Mayer / 9 hours 18 minutes

A BMW in a Costco parking lot?

A working-class family with a 50-inch plasma TV?

What’s going on in the mind of the new consumer?

TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

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Author &
Narrator John H. Mayer
ISBN 9780739340851
Length 9 hours 18 minutes
Language English
Publisher Penguin Random House Audio Publishing Group
Publication date
Edition Unabridged
Genres Business & Nonfiction
Libro.fm rank #176,805 Overall
Genre rank #10,796 in Business