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Sign up todayThe Fred Factor
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Learn moreSeize the chance to be extraordinary.
Who has made the biggest difference in your life? Whose words and actions have uplifted and motivated you to excel? Chances are it was someone like Fred the Postman -- so outstanding in his service that Mark Sanborn realized this mail carrier could be an example for any person wanting to be extraordinary.
The “Fred Factor” is summarized by four principles that will release fresh energy, enthusiasm, and creativity in your career and life:
• Make a Difference
• Build Relationships
• Create Value
• Reinvent Yourself
You, too, can apply The Fred Factor to enrich the lives of customers, co-workers, friends, and family members, as well as reach new levels of personal success yourself. Sanborn also shows how to discover and develop other Freds.
Why not become a “Fred” yourself? You will turn the ordinary moments of life into extraordinary opportunities to make a difference in the world.
Mark Sanborn is an international known author, motivational speaker, and the president of Sanborn & Associates, Inc., an idea studio for leadership development. He gives nearly one hundred presentations each year on leadership, team building, customer service, and mastering change. Mark and his family live near Denver, Colorado.
Mark Sanborn is an international known author, motivational speaker, and the president of Sanborn & Associates, Inc., an idea studio for leadership development. He gives nearly one hundred presentations each year on leadership, team building, customer service, and mastering change. Mark and his family live near Denver, Colorado.
Reviews
“This beloved business classic has inspired millions of people over the years, and today Mark Sanborn’s transformative insights are more timely and necessary than ever, with employees increasingly hungry for ways to find meaning in the mundane and power in their purpose.”—Jon Gordon, author of The Energy Bus and co-author of The Coffee Bean“High Point University lives and breathes the idea of ‘Choose to be extraordinary.’ The Fred Factor, a modern classic, is the seminal book on how to do that. And Sanborn’s expertise in extraordinary leadership is one of the reasons we asked him to serve as the university’s Leadership Expert in Residence.”—Nido R. Qubein, president of High Point University
“I promise that if you take Mark Sanborn’s advice to heart and begin a more Fred-like existence, you will never view yourself the same way again.”—John C. Maxwell, author of The 21 Irrefutable Laws of Leadership
“The story of Fred inspired our team to look at how we can make every interaction with our fans unforgettable. You don’t have to be in the C-suite to make a difference. Fred shows us that the smallest things can make a big difference and provide tremendous value.”—Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas
“Celebrating its twentieth anniversary, The Fred Factor remains an indispensable guide to transforming ordinary into extraordinary with its timeless wisdom. Mark Sanborn’s compelling story of his mailman who turns drudgery into a calling is more relevant today than ever before.”—Skip Prichard, president and CEO of OCLC and author of The Book of Mistakes
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