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Sign up todayUnmasking AI
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NATIONAL BESTSELLER • “The conscience of the AI revolution” (Fortune) explains how we’ve arrived at an era of AI harms and oppression, and what we can do to avoid its pitfalls.
“AI is not coming, it’s here. If we answer the beautiful call inside these pages, we can decide who we are going to be and how we’re going to use technology in service of what it means to be fully human.”—Brené Brown, #1 New York Times bestselling author of Dare to Lead
A LOS ANGELES TIMES BEST BOOK OF THE YEAR • Shortlisted for the Inc. Non-Obvious Book Award
To most of us, it seems like recent developments in artificial intelligence emerged out of nowhere to pose unprecedented threats to humankind. But to Dr. Joy Buolamwini, who has been at the forefront of AI research, this moment has been a long time in the making.
After tinkering with robotics as a high school student in Memphis and then developing mobile apps in Zambia as a Fulbright fellow, Buolamwini followed her lifelong passion for computer science, engineering, and art to MIT in 2015. As a graduate student at the “Future Factory,” she did groundbreaking research that exposed widespread racial and gender bias in AI services from tech giants across the world.
Unmasking AI goes beyond the headlines about existential risks produced by Big Tech. It is the remarkable story of how Buolamwini uncovered what she calls “the coded gaze”—the evidence of encoded discrimination and exclusion in tech products—and how she galvanized the movement to prevent AI harms by founding the Algorithmic Justice League. Applying an intersectional lens to both the tech industry and the research sector, she shows how racism, sexism, colorism, and ableism can overlap and render broad swaths of humanity “excoded” and therefore vulnerable in a world rapidly adopting AI tools. Computers, she reminds us, are reflections of both the aspirations and the limitations of the people who create them.
Encouraging experts and non-experts alike to join this fight, Buolamwini writes, “The rising frontier for civil rights will require algorithmic justice. AI should be for the people and by the people, not just the privileged few.”
Reviews
“A triumph in a literary work about artificial intelligence.”—Business Insider“[Joy] Buolamwini’s book recounts her journey to become one of the nation’s preeminent scholars and critics of artificial intelligence . . . and offers readers a compelling, digestible guide to some of the most pressing issues in the field.”—Los Angeles Times
“Buolamwini looks at the social implications of the technology and warns that biases in facial analysis systems could harm millions of people—especially if they reinforce existing stereotypes.” —NPR
“Unmasking AI tackles these issues head on and offers tangible, clever, and achievable solutions. Buolamwini leverages the brilliance of her scientific training and the compassion of lived experience to offer deep insights about how we can advance tech and society in tandem.”—Stacey Abrams, author and political leader
“This revelatory book exposes the myriad, deeply ingrained biases encoded into facial recognition and other ‘trusted’ AI systems, pushing us to confront our blind trust in the machines that are taking over our lives.”—Maria Ressa, Nobel Peace Prize winner, CEO and president of Rappler
“In a world plagued by AI harms and threats to our civil rights, Dr. Joy Buolamwini has been an essential figure in bringing irresponsible, profit-hungry tech giants to their knees. If you’re going to read only one book about AI, this should be it.”—Darren Walker, president of the Ford Foundation
“Joy Buolamwini is a unique and powerful intellectual force, and this book explains why. We are honored to follow her on each step of her journey from an earnest and diligent grad student to an outspoken and celebrated role model for algorithmic justice, rooting for her and likewise for our combined future.”—Cathy O’Neil, author of Weapons of Math Destruction
“Unmasking AI shows Dr. Joy Buolamwini’s unmatched ability to break down complex topics for a wide audience. This book is yet another artifact of her excellence.”—Timnit Gebru, founder of Distributed AI Research Institute and co-founder of Black in AI
“Through stories that are both personal and deeply relevant for all of humanity, Dr. Joy Buolamwini brings wit and clarity to the punishing reality of AI bias. Unmasking AI illuminates achievable paths for the world’s future that are far more promising and just than our current trajectories.”—Megan Smith, former chief technology officer of the United States, member of the National Academy of Engineering, and CEO of shift7
“This is as much a memoir as it is a clarion call for change. Unmasking AI belongs alongside Cathy O’Neil’s Weapons of Math Destruction and Safiya Umoja Noble’s Algorithms of Oppression as essential warnings for our time. It’s an important corrective to our unquestioning embrace of technology.”—Booklist, starred review
“[A] trenchant debut . . . a vital examination of AI’s pitfalls.”—Publishers Weekly Expand reviews