The 6 Fundamentals of Sales Know-How

Summary

Want to learn how to grow sales? Want to understand what it is you do for your customers and learn how to do for it for more of them, more often? Then you need to discover the 6 Fundamentals of Sales Know-How. This book provides a practical “How to” handbook for those new to Business to Business (B2B) sales, or SMEs looking to build their sales capability, who don’t know where to start. Each of the 6 Fundamentals is explained, given context and supported with practical real-world examples. Exercises throughout the book give you the opportunity to apply each of the Fundamentals to your own work. What are you waiting for? Let’s learn how you can solve some problems.

To complete the exercises in Ian’s book, download the editable workbook here: 

www.iancartwright.co.nz/resources